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Director of 

Brand

Storytelling

Craig Rasmus is an Emmy-award-winning filmmaker and creative lead with over 15 years of experience crafting story-driven campaigns for brands including Samsung, Apple, McDonald’s, and the Texas Rangers. He translates business objectives into bold, cinematic brand storytelling.


He is based in Denver, Colorado.

Texas Rangers Baseball - All For Texas

Ronald McDonald House - Big Hug

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Everlast Boxing - Greatness Is Within

Samsung - The Wettest Town Showdown 

Sydney Water - Toilet Blockers Anonymous

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UNICEF - 5Fund

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Woolworths — A New Brand Sound

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Pine O Cleen - You Don't Know Where It's Been

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Coke Zero - Cinema Experiment

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Apple MacBook Air - The Special One

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Choctaw Casinos and Resorts - All In

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McDonald's McCafé - Real Coffee Real Cold

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Atlantium - The Smallest Country in Australia 

Creative Lead,
Brand Strategist,
Film Director.

Bridging the gap between

strategy and execution.

I bring a hybrid skillset that sits between marketing and production, helping in-house teams shape campaigns with clarity, creativity, and purpose. Whether content is made internally or through external partners, I guide the process so that strategy and execution move in sync.

Brand Stories

Whether launching products, shifting perceptions, or inspiring action, I create brand films and content that connects. Explore my work across industries, audiences, and communication goals.

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