Texas Rangers 'All For Texas'

Challenge: With only two weeks until air date, elevate an in-house concept originally built around stock footage to create an opening-day film that captured the full spirit of Rangers baseball—beyond just players and coaches. Insight: Game day is a collective effort. From die-hard fans to clubhouse staff, everyone plays their part. And in Texas, that sense of pride comes with equal parts grit and good humor. Execution: I reimagined the film as a hybrid of high-energy game day footage and intimate, behind-the-scenes moments—shot fresh to bring authenticity and heart. To avoid clichés and sentimentality, I wove in irreverent touches: 1950s propaganda clips, wry visual humor, and a tone that balanced toughness with personality. The result was a launch piece that felt true to Texas—bold, warm, and uniquely Rangers. It resonated immediately across social platforms, proving that pride doesn’t have to be polished to connect.