Samsung 
'The Wettest Town Showdown'

Challenge The launch of the Galaxy S7 introduced water resistance as a genuinely new feature. The challenge was to make it feel real and culturally relevant through lived experience, not tech demos. Insight For decades, the neighbouring Queensland towns of Babinda and Tully have competed over one claim: which is Australia’s wettest town. This long-standing rivalry offered the perfect setting to let the Galaxy prove itself — and its water-resistance capabilities — in an environment where rain is part of everyday life. Approach Ahead of the shoot, I spent time in both towns, meeting locals and getting to know the real stories, personalities, and dynamics behind the rivalry. That groundwork informed a loose, paper-cut narrative I shared with the client and agency — a framework that could be recreated on location while still leaving room for the unexpected. Throughout filming, we carefully balanced light fiction with real life, threading narrative beats through genuine interactions and humour without losing authenticity. At the same time, we ensured the Samsung Galaxy S7 and its water-resistant capabilities were naturally embedded in the story and remained clearly on brand.